“When we analyze this, we’re not analyzing whether the content violates our policies or whether the content is the type of content we’d remove. While Trending News Portal, one of the key properties of Twinmark Media, is also known for spreading falsehoods, Gleicher emphasizes that their takedowns are not based on the nature of the content on these pages but rather based on behavior.
And whenever we find this, we remove it from the platform.” “Our teams are continuously looking for this type of malicious behavior in the Philippines, in Asia, and around the world. The team’s work, Gleicher notes, is also very much global in nature, citing similar takedowns in the US, Brazil, Belgium and Myanmar. He says Facebook users can continue to see more work from them as they see more of this type of behavior. This takedown is one of the 20 or more that Gleicher’s team has performed over the past year. “So if Twinmark Media were to try to return, we will be monitoring for that, and we will be removing it as they do.” When they find an organization whose purpose is deception, Gleicher said they remove the entire organization, and not merely the cluster of pages and accounts associated with it.Īfter the removal, Gleicher also emphasized that they they’ll monitor and ensure that the organization can’t come back to the platform. Here we have a media organization whose entire business is driven by this type of deception.” “Often you’ll see organizations or individuals, wherein one of may be deception but not others. It is very rare that they remove an entire organization, Gleicher says. He says that it is also one of the most significant takedowns that they have done in the world because in this case, they removed not just the violating behavior, they removed the entire organization. Gleicher describes the Twinmark takedown as an “important step” and “a marker” of the increased focus Facebook has been driving against inauthentic behavior and the clusters of assets that “try to deceive people” in their platform. Pages with the highest number of followers are: The success, influence of Trending News PortalĪround 43 million accounts followed at least one of the Facebook pages that were taken down. The investigation, according to Gleicher, began in November 2018, 11 months after Rappler’s own investigation. “This prompted our teams to take a deeper look at a broader group of Pages and accounts associated with these users, ultimately uncovering a large network of Pages and accounts that were engaging in coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms and selling access to Facebook Pages,” Gleicher added. Gleicher said their investigation into Twinmark began after they learned the company was selling admin rights to Facebook Pages it had created, in order to increase distribution and generate profit, which violates their spam policy. This takedown follows an investigation which found that Twinmark was selling access and administrator rights to Facebook pages that they created, among them TNP Media which has 4.3 million followers. The social media giant has removed 220 pages, 73 accounts, and 29 Instagram accounts as part of this takedown, the biggest single action it has done in the country to address what it calls “inauthentic behavior” in its platform. “We do not want our services to be used for this type of behavior, nor do we want the group to be able to reestablish a presence on Facebook,” Gleicher said. (READ: What is Mocha Uson’s top source of news? )Īccording to Facebook’s Head of Cybersecurity Policy, Nathaniel Gleicher, Twinmark organization has repeatedly violated Facebook’s misrepresentation and spam policies – through, among others, coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms, and selling access to Facebook Pages to artificially increase distribution and generate profit. Twinmark is the company behind Trending News Portal, the top website shared by former Presidential Communications Operations Office (PCOO) Assistant Secretary Mocha Uson, according to data gathered by Rappler. MANILA, Philippines (UPDATED) – Facebook announced on Friday, January 11, it was banning digital marketing group Twinmark Media Enterprises from the platform for violating its policies.
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